Brand

Assets and guidelines for using the Simplicity brand. Use these resources as provided — don't modify the logos or colors.

Illustrative image

Illustrative image

Wordmark & Dot Mark

Simplicity
Download dot mark SVG

Colors

Accent Orange #FF5A1F
Accent Hover #F04E15
Light #F3F1EC
Dark #0A0A0A
Foreground #000000
Muted #6B6A63

Usage Guidelines

Do

  • Use the logo on clean, uncluttered backgrounds
  • Maintain clear space around the logo
  • Use approved color combinations shown above

Don't

  • Stretch, rotate, or distort the logo
  • Change the logo colors outside of approved palettes
  • Place the logo on busy or low-contrast backgrounds
  • Use the logo at sizes smaller than 24px