Companies
One family, one mission.
Simplicity is the parent company. Around it sits a small, deliberate family — an adopted open-research lab and a set of research partners — all pointed at the same goal: intelligence without complexity.
Simplicity
Simplicity builds a calm, capable AI assistant made in India — frontier reasoning refined down to what actually matters. It is the parent of everything on this page: it sets the direction, funds the work, and brings the research into a product people can actually use.
Bench Labs
AdoptedBuilding open source benchmarks, datasets, experiments, research, and AI. Everything here is designed to be explored, reproduced, improved, and shared by the community.
Simplicity adopted Bench Labs to give that open work a home and momentum. Under the Bench Labs umbrella sit three efforts: a community Discord bot, PixelModel, and a growing suite of open benchmarks. Since joining the family, adoption has grown quickly — from a couple hundred users to roughly four thousand in about two months.
Bench Labs — user growth over the first two months (illustrative)
Partners
Beyond the family, Simplicity collaborates with independent research organizations. Chief among them is The ZSMC Co. — an independent initiative in electrochemical energy storage, materials science, computational systems, and applied AI.
See all partners →